Swannies Flat Lay Challenge: A 4-week Instagram Challenge

by | Sep 29, 2018 | Swannies Stories

What is it?

Swannies Flat Lay Challenge is a fun Instagram photo challenge we’ll be hosting on our official Instagram page starting on Monday, September 17 up until September 28th.

If you have a camera/phone and a pair of Swannies (a sleep mask or any other of your favorite Swanwick Sleep products) you can participate!

The rules are simple:

  • Every Monday we’ll post a flat lay photo on our Instagram page announcing the theme for the current week
  • Inspired by our photo and weekly theme, make your own flat lay photo with your cool pair of Swannies (Classic, Aviator-style, Model X, Day Swannies etc) or other Swanwick product
  • Items you’ll absolutely need: your Swannies and your camera or phone; the rest is optional: your laptop, a cup of coffee, your breakfast, your favorite desk items etc.
  • Post your snap on Instagram, tagging us (@swanwicksleep) and using the hashtags #swanniesflatlaychallenge #swanwicksleepchallenge
  • We’ll be hosting a contest to see who gets the most votes on our own platform: The link to it will be in our Instagram bio.
  • Get as many of your friends to vote your photo throughout the week.
  • Check back every Monday to see if you’re the lucky winner and to find out the next week’s theme.

Wondering what a flat lay photo is? Check out this and this video tutorial.

Why should you join?

  • First and foremost: Bragging rights.
  • Because it’s FUN!
  • It will be a great opportunity for you to exercise your creative muscle and let your creative juices go wild.
  • You could WIN the Swannies Day & Night Set.
  • You would be helping us show people it’s possible to protect your eyes from blue light while looking fabulously cool!

How to join our fun Swannies Flat Lay Challenge

  1. Follow us on Instagram @swanwicksleep
  2. Make sure your Instagram profile is public, otherwise we won’t be able to see your photos.
  3. Tune in on our Instagram page on Mondays, when we’ll announce the theme for the current week and post our own Swannies Flat Lay.
  4. Keep your Swannies close by and be prepared for any cool photo opportunities throughout your daily routine.
  5. Get creative and follow your own style when snapping your masterpiece, but make sure to be in theme.
  6. Submit your photos by tagging us (@swanwicksleep) in your post and using the hashtags #swanniesflatlaychallenge #swanwicksleepchallenge otherwise, we won’t be able to see your photo.
  7. Check out our IG Stories daily, and especially on Mondays when we’ll announce the weekly winners.
  8. Interact with us in the comments letting us know about your experience, or send us a behind-the-scenes IG story. Help us get into the mind of YOU, the genius photog.
  9. Let your friends know about this Swannies Flat Lay Challenge by tagging them in our weekly Flay Lay post comments or DM them and ask them to join. The more the merrier!


  1. Go to bit.ly/swanniesflatlaychallenge.
  2. Find your favorite Flat Lay and click on it.
  3. Click Vote, then enter your name and email address.
  4. Verify that you’re not a robot and voila! It’s counted as 1 vote. (You can only make 1 vote per your IP address)

Note: Voting will automatically add you to our mailing list.

Here’s the schedule for each week:

Week #1: September 17-21 (PST)

    • Monday through Sunday (Sept 17-21): time to submit your photos
    • Monday, Sept. 21: week #1 winner announcement on IG Story

Week #2: September 24-28 (PST)

    • Monday through Sunday (Sept 24-28): time to submit your photos
    • Monday, Sept. 28: week #2 winner announcement on IG Story

Some tips:

  • Like and Follow us on Instagram and Facebook to make sure you won’t miss any updates throughout the challenge.
  • Must-have hashtags: #swanniesflatlaychallenge #swanwicksleepchallenge
  • Your Instagram account must be public in order to participate in our challenge.

Now before you go and get creative, make sure you read and agree with all our terms and conditions here.

Good Luck Swannies Flat Lay Challenge - Swanwick Sleep